Book: Mittelstand ist eine Haltung

The German industrial Mittelstand is the backbone of the German economy, the real growth engine of the country. The Mittelstand is far too little known in our society, is only weakly represented politically and is often wrongly lumped together with the big corporations. Entrepreneurs and their teams in medium-sized companies are the silent drivers of our economy. The book reports from the engine room of this industrial sector. It describes how they work, how they achieve success and how they have to accept defeat. A book for everyone who wants to better understand the success of the German industrial Mittelstand.

On the basis of 14 anonymized case studies from German industrial companies, the book describes how companies are getting fit for the future and how they are strategically aligning themselves. These are success stories, but also failure stories. The reasons for the success of the many German medium-sized world market leaders are worked out. A real-life example is used to tell how a world market leader was built up from several European and American medium-sized companies – characterised by a medium-sized attitude.